Top 5 Beauty Retail Apps on Android in Romania, Q4 2022

Performance of Top 5 Beauty Retail Apps on Android in Romania, Q4 2022

The fourth quarter of 2022 revealed interesting trends for the top beauty retail apps on Android in Romania. Here’s a closer look at the performance of the leading apps based on data from Sensor Tower:

Notino: perfumes and cosmetics

During Q4 2022, weekly downloads for Notino: perfumes and cosmetics saw significant fluctuations. Starting with around 1K downloads in late September, the app reached a peak of 13K in the first week of December. Active users also showed a notable increase, rising from approximately 6K in late September to a high of nearly 20K in early December.

Sephora - Versiunea veche

Sephora - Versiunea veche experienced a varied download trend throughout the quarter. Downloads ranged from about 1.4K to nearly 6.7K by the end of December. This app did not report any active user data during this period.

BEAUTY BAY

BEAUTY BAY maintained a relatively stable but low download count, ranging from single digits to a maximum of 43 downloads in the week before Christmas. Active users slightly declined from 201 to around 174 by the end of the quarter.

Perfumerías DRUNI

Perfumerías DRUNI had minimal weekly downloads, with numbers fluctuating between 1 and 13 throughout the quarter. Active users remained consistent, hovering around the mid-80s to low-90s.

Nykaa Fashion – Shopping App

Nykaa Fashion – Shopping App had a slow start in Romania, with downloads ranging from 1 to 7 in the reported weeks. No active user data was available for this app.

For more detailed insights and data, visit Sensor Tower.